UK shrinkflation hits an absurd milestone

Shrinkflation e.g. your favourite chocolate bar price is unchanged but weight sneakily reduced by 10%.

Now... underpants. H&M Cotton-rich short trunks Large were 33in at waist and are now (on the sample I bought today) 30in.

And unlike the chocolate bar which is marked e.g. "25g", the shorts' packaging lacks any figure to reveal the reduction in the number of inches you are getting.

What next? 11-inch rulers? :)

5 points | by chrisjj 9 hours ago

5 comments

  • kazinator 7 minutes ago
    [delayed]
  • csomar 1 hour ago
    Well, since now you are eating less chocolate, your waist should have thinned. So the garment followed up.
  • readyplayernull 3 hours ago
    At least there aren't selling us half empty packages like other snacks. There should be a tax on empty space.
  • roland35 4 hours ago
    Eat less chocolate, lose some weight around the waist! Seems like synergy to me :)
  • JSDevOps 8 hours ago
    Definitely chocolate bars. Any kind.