UK shrinkflation hits an absurd milestone

Shrinkflation e.g. your favourite chocolate bar price is unchanged but weight sneakily reduced by 10%.

Now... underpants. H&M Cotton-rich short trunks Large were 33in at waist and are now (on the sample I bought today) 30in.

And unlike the chocolate bar which is marked e.g. "25g", the shorts' packaging lacks any figure to reveal the reduction in the number of inches you are getting.

What next? 11-inch rulers? :)

7 points | by chrisjj 242 days ago

5 comments

  • kazinator 242 days ago
    > What next? 11-inch rulers? :)

    Speaking of short feet; do you remember? Subway tried peddling "foot-long" sandwiches less than 12 inches. They were hit by a class action suit which they settled back in 2015.

  • readyplayernull 242 days ago
    At least there aren't selling us half empty packages like other snacks. There should be a tax on empty space.
    [-]
    • chrisjj 242 days ago
      Yes. Walkers Crisps are the worst. But even the EU Excess Packaging Directive did not help that. And now we have lost that - upon Brexit.
  • csomar 242 days ago
    Well, since now you are eating less chocolate, your waist should have thinned. So the garment followed up.
    [-]
    • chrisjj 242 days ago
      Unfortunately the chcolate bar quantity increased to cover the shrink ;)
  • roland35 242 days ago
    Eat less chocolate, lose some weight around the waist! Seems like synergy to me :)
  • JSDevOps 242 days ago
    Definitely chocolate bars. Any kind.