A million dollars a year for... what? A gag that fans of infowars won't watch, and there aren't enough anti-fans to appreciate? It feels personal at this point.
Tim heidecker summarised their thinking wonderfully.
"I just thought it would be just a beautiful joke if we could take this pretty toxic, negative, destructive force of Infowars and rebrand it as this beautiful place for our creativity”.
Not to mention Alex Jones is still up and running elsewhere spreading his nonsense and hawking his merch. So it's a cute gag, I guess, and gets the Sandy Hook families some money, but doesn't really change the status quo.
https://www.theguardian.com/us-news/2026/apr/20/the-onion-al...
See previous discussion linked in sibling as well.
"I just thought it would be just a beautiful joke if we could take this pretty toxic, negative, destructive force of Infowars and rebrand it as this beautiful place for our creativity”.
It is openly and proudly personal. It is also political, also openly.